Design for (Real) Social Impact

Design for (Real) Social Impact

Mulago Foundation's Managing Director, Kevin Starr, at IIT Design Research Conference 2010

Designing a product that will make life better for the poor isn't easy. You can't just design a cool product that works; you have to make sure it will get into the hands of those who need it most and that it will be used to good effect. As investors in tools and products to benefit the poor - and get them out of poverty - we've developed an approach to vetting product ideas that is based on the successes and failures we've seen over the years. We've found that using it in the design phase can help avoid the pitfalls that waste effort and money, and ensure that good ideas turn into real impact.

This talk was given at the Design Research Conference in Chicago, Illinois. May, 2010.