Nigeria’s youth population is surging and prospects for formal employment are dim. Most families live off small subsistence farms, but that will never work for younger people looking for a better life. Babban Gona turns subsistence farms into profitable businesses through access to good training, affordable capital, quality inputs, and better prices for their crops. Babban Gona in turn makes money from farmer services, loan interest, and crop marketing. As a for-profit, they’re able to tap the capital that can drive aggressive growth -- and perhaps spawn an industry that will make farming a profitable business for millions of smallholder farmers, not least for the young people who need livelihoods so badly.