Why we invest
DMI uses intensive media campaigns to drive life-saving behavior. By saturating markets with clever radio spots and talk shows, DMI is able to reach a national audience deeply enough to change cultural norms and make a lasting difference. A three-year rigorous study in Burkina Faso showed that their programming drives up demand for essential health services and saves kids’ lives at very low cost. Media is one of the most scalable interventions we know of and DMI is one of the best at using it to achieve social change.