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Mechanization enables farmers to plant 40x faster, cutting labor costs by 70% but there are few tractors and smallholder farms still rely on back-breaking manual labor.
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Jehiel earned his MS in economics from Cornell and worked for 10+ years in management consulting and investment banking. In his travels to Sub-Saharan Africa, he realized that mechanization could have a huge impact on smallholder farming. His team have developed GPS tracking technology that allows tractor owners to efficiently connect by mobile phone with farmers ready to plow and provides them with a transformative service.