South Africa is the most unequal country in the world – 10% of the population owns more than 80% of the wealth. amandla.mobi (which means power to the people) has developed a systematic model for grassroots campaigning that results in real, meaningful pro-poor actions. They use everyday technology, like phones and websites, to get people involved in campaigns. What sets them apart is their rigorous focus on outcomes and accountability. If the decision-maker ignores their demands, fails to deliver on time, or only partially delivers, they nonviolently escalate things with more public pressure. And, if they win the campaign, they build on the campaign momentum to get bigger wins for related issues. They are experimenting with ways to make participation in campaigns free so that it’s easier for more people to join and have their voice heard.