40M Indian kids in Grade 2 cannot recognize a single letter or number—in part because they aren’t ready for school to begin with. Meanwhile, 50M preschool kids go to government daycare centers where they are fed, but not taught.
Bite-sized Videos for Early Childhood Education
Total Investment
600000
Grants
0
Equity/SAFE
0
Debt/Convertible Debt
Funded Since
2022
Geography
Sector
Structure
Get poor kids school ready.
Rocket Learning groups government daycare workers—known as Anganwadi workers— and sends them bite-sized videos on their phones that demonstrate easy, fun learning activities for kids. Systematic nudges help keep participation high, and workers also engage with parents for greater accountability.
The Indian government pays for and administers Rocket Learning across all daycare centers.
Rocket Learning’s solution is effective and light-touch. It’s also highly scalable, given that it layers onto India’s vast national daycare system—they already reach 230K centers (~18% of India). They have early evidence from an internal study showing their solution helps kids meet critical milestones. More rigorous results will come out this year. They’ve revamped India’s early childhood curriculum and — more importantly — elevated the perceived value of Anganwadi workers from babysitters to teachers in the eyes of parents.
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